Your email signature – beyond the sign-off

The power of a well-crafted email signature is often underestimated by professionals and businesses alike. Your email signature is essentially your calling card: it’s where you can share information about yourself and your company, like your website and social media profile links.  It can also include the company logo and highlight current promotions or links to products you want to boost sales of.

Here are 4 tips for creating your email signature:

  • Keep it concise and consistent: Your email signature should be clear, concise, and consistent with your brand. Include key information such as your name, position, company name, contact information, and website link. Make sure that the design and layout of your email signature align with your brand for a cohesive look.
  • Consider adding a compelling call to action (CTA):  One of the most effective ways to use your email signature for marketing purposes is by adding a compelling call-to-action. Whether it’s inviting recipients to visit your website, subscribe to your newsletter, check out a recent blog post,  explore a new product,  or follow you on social media, including a clear call-to-action can drive traffic to your desired destination and increase engagement with your audience.
  • Showcase promotions or upcoming events: Use your email signature as a platform to showcase any promotions or upcoming events that are relevant to your business. Whether it’s offering a discount code for new customers or promoting an upcoming webinar or sale, including this information in your email signature can help increase awareness and drive conversions (make sure you change it or delete it once the offer expires).
  • Incorporate visual elements: To make your email signature stand out and grab the recipient’s attention, consider incorporating visual elements such as logos, icons, or banners. Visuals can help make your email signature more visually appealing and memorable, increasing the chances of recipients engaging with the content you’re promoting.

There’s plenty of information on the internet about how to set up a signature in Outlook  in Mac Mail  or in Gmail if you don’t have one already. You can even set up different signatures for different recipients (i.e. sales or general).

You can also use a tool like Wisestamp which makes creating and maintaining a signature very easy.

Don’t underestimate the power of a well-designed email signature. Put in the extra effort to create a unique and effective email signature that reflects your brand’s personality, values, and offerings. After all, it’s not just a sign-off – it’s a chance to make a lasting impression and drive growth for your business or personal brand.

Happy emailing!